摘要
辽宁农村零售业态多元化格局的形成是我国零售商业政策的推动、农村消费市场的拉动和城市零售市场竞争的促动等多因素综合作用的结果。当前,辽宁农村零售业态发展尚存在着诸如:传统业态仍占主流、现代业态的地位有待提高;缺乏能满足农民实际需求的全新业态;未形成合理的商业集聚系统等问题,对此,必须采取促进杂货店等传统业态的转型升级;现有超市与专业店强化营销组合、力争成为农村主流零售业态;创造全新的农村零售业态;统筹规划和布局、形成合理的新型农村商业集聚等相应对策,以保证辽宁农村零售业态的健康发展。
Due to the national policy concerning retail trade and the competition between urban and rural retail markets, there exists the muhi-polar layout for the retail trade of Liaoning Province＇s rural areas. At present, there are some problems concerning the development and innovation ways of the retail trade of Liaoning Province＇s rural areas, such as traditional trade mode as the main stream and inadequate new lrades. To guarantee the healthy development of Liaoning Province＇s retail trades in the rural areas, it is important to take some measures to transform the traditional mode to a modern one, such as combination with the present supermarket trade, creation of a totally new rural retail trade, etc.
出处
《渤海大学学报（哲学社会科学版）》
2014年第2期62-66,86,共6页
Journal of Bohai University:Philosophy & Social Science Edition
基金
辽宁省大学生创新创业训练计划项目"辽宁省农村零售业态现状及创新研究"的阶段性研究成果(项目编号:2012101670027)
关键词
零售业态
农村零售业态
业态创新
创新路径
retail trade
retail trade in rural areas
development in trade
innovation ways
