摘要
基于5家本土孵化器的多案例研究,从"是谁"、"什么"、"如何"3个方面入手,系统研究了孵化器创业知识服务的商业运营模式,发现概念模型包括客户定位、价值主张、服务能力3个主范畴以及筛选因素、服务分层、动力机制等9个子范畴.最后,对商业运营模式的情景适用性、架构创新性、关系网络性进行引申讨论.研究丰富了商业模式和创业理论研究,对孵化器的创业知识服务实践具有现实指导价值.
Based on a multi-case study on five Chinese business incubators, it systematically studied business operational model of entrepreneurial knowledge service from three aspects including ＂who＂, ＂what＂ and ＂how＂. It refined three fundamental categories including customer positioning, value proposition and service capability, and nine sub-cat- egories such as selection factors, service hierarchy and dynamic mechanism. Finally, it further discussed context validi- ty, architectural innovation and relational network of business operational model. It enriches the research on business model and entrepreneurship theory, and provides practical guidance for entrepreneurial knowledge service of business incubators.
出处
《研究与发展管理》
CSSCI
北大核心
2014年第1期89-101,共13页
R&D Management
基金
国家自然科学基金资助项目"集群情景下企业知识网络复杂系统的演化机制:理论与实证研究"(71002008)
浙江省自然科学基金资助项目"集群情景下新企业的创业机理与早期成长模式研究:浙江集群企业的经验证据"(LY13G020018)
关键词
商业运营模式
创业知识服务
企业孵化器
多案例研究
business operational model
entrepreneurial knowledge service
business incubator
multi-case study
