摘要
近年来社交媒体发展迅速,成为互联网用户获取信息和在线交流的主要平台。美国非常重视挖掘社交媒体的外交价值,推出了一系列政策措施,将社交媒体纳入其外交战略。中国是美国运用社交媒体开展外交的重点对象,美国国务院及其驻华使团展开各种信息发布和与中国公众互动的活动,意在传递信息、监测舆情、引导舆论,呈现出全面覆盖、中文内容、直面公众、潜移默化等特点。美国在对华外交中运用社交媒体的效果是多方面的,既扩展了中美交流的层次和相互了解的途径,也为美国干预中国社会政治进程创造了新的机会,并且蕴含着一些引发中美冲突的潜在风险。
In recent years,the rapidly developing social media has become the main platform for information acquisition and online communication for internet users. The U. S. has attached great importance to the diplomatic value of social media and developed a series of policies that incorporated social media into its diplomatic activities. The U. S. views China as a major target of its diplomatic use of social media. The U. S. Department of State and its diplomatic missions in China have launched various information dissemination and public interactive activities for the purpose of sending out message,monitoring and guiding public opinions. This kind of use shows such features: comprehensive coverage,content in Chinese,direct communication with the public,and gradual and transforming influence. Such effective use of social media has expanded the channels of China-U. S. exchanges and ways of mutual understanding; but it also provides new opportunities for the U. S. to interfere in China's social and political process,and poses some potential risk of conflicts between China and U. S.
出处
《美国研究》
CSSCI
北大核心
2014年第1期47-62,6,共16页
The Chinese Journal of American Studies
基金
上海市美国问题研究所合作研究项目"社交媒体在美国外交中的运用及其对中美关系的挑战"
国家社科一般项目"21世纪中美关系中的网络政治研究"的部分成果
