摘要
高校图书馆迎接时代的挑战,赢得发展空间,要实践营销。山东农业大学图书馆积极实践营销,宣传推广图书馆的信息资源和信息服务。山东农业大学图书馆多种方式开展营销,取得一定的宣传推送效果,同时也有不足之处,需要进一步提升图书馆营销的战略地位,根据学校和图书馆自身的情况,改进图书馆营销策略。
College and University Libraries need to practice marketing to meet the challenges of the times and win vaster development space. Library of Shandong Agricultural University actively practices marketing to propaganda and popularize information resources and information services. Library of Shandong Agricultural University put marketing into practice in many ways. There are some effects of propaganda and also deficiency. It needs to further enhance strategic position of library marketing and improve library marketing strategy according to situation of university and library.
出处
《农业图书情报学刊》
2014年第2期93-95,共3页
Journal of Library and Information Sciences in Agriculture
基金
中国高等教育文献保障系统CALIS全国农学文献信息中心2013年基金项目"嵌入式信息素养教学模式与图书馆传统信息素养教学模式的对比研究"(项目编号:2013034)
关键词
图书馆
营销
Library
Marketing
