摘要
充分结合目前国家的相关政策、建筑市场的形势、企业面-临的现状和自身多年的工作经验,详细论述了市场开发对施工企业未来发展的重要性。从现实出发,明确分析了企业在市场开发过程中存在的不足,主要表现为缺乏系统规划、缺乏统一组织、缺乏完善制度、缺乏宣传推广、缺乏后期维护,最后就企业市场开发工作提出了一些改进措施和建议,以期能够帮助企业获得更快、更好、更健康的发展。
Fully integrated national policies related to the current situation, the construction market, enterprises are faced with the status quo and their years of work experience, discussed in detail the importance of market development for the future development of construction enterprises. From the practical point of view, the lack of a clear analysis of enterprises in the process of developing existing markets, mainly for lack of systematic planning, the lack of a unified organization, lack of a complete system, the lack of promotion, lack of post-maintenance, and finally on the enterprise market development made some improvements measures and recommendations in order to help companies get faster, better and more healthy development.
出处
《科技与创新》
2014年第1期117-118,共2页
Science and Technology & Innovation
关键词
建筑市场
企业现状
市场开发
调整结构
construction market
enterprise present situation
market development
Structural adjustment
