摘要
结合国内外网络发展现状，阐述了网络营销特 有的营销特征和竞争优势，从培育网上市场、网络营销运用和网络营销 管理三方面探讨我国企业实网络营销的必要性，提出企业实施网络营销的运用策略。
This article ,comnbining the status of cyber marketing de velopment inside and outside the country expatiates the characters of cyber mark eting,its predominance in competition and its influence on marketing system of c orporation.In the aspects of cultivation of the market-online and exertion and m anagement of cyblemarketing,we discusses the necessity of the corporations insid e the country to exert cyber marketing.It puts forward a strategy by which corp orations exert cyber marketing.
出处
《长沙大学学报》
2000年第3期73-75,共3页
Journal of Changsha University
