摘要
2013年中央一号文件首次提出了"家庭农场"的概念。为此,浙江省各地农村积极响应,利用当地自然优势,因地制宜,纷纷注册、创建"家庭农场"。作为新生事物,家庭农场在发展过程中,必然会遇到种种困难。其中,品牌创建与应用的问题,尤为突出。本文从浙江省实际出发,以品牌营销战略为切入点,提出了一些合理的建议与措施,旨在给浙江省家庭农场的品牌创建与应用及相关政府职能部门一些有益的启示。
In accordance with the concept of household farming firstly- raised in the No.1 Document from the Chinese central government in 2013, the rural areas in our province are actively establishing the ＂family farm＂ by utilizing the local natural advantages, adjusting measures to its conditions and registering own brands. Meanwhile, it will be inevitably going through many difficulties in the beginning, particularly in the brand establishing. This paper, based on the brand marketing strategy from the reality in Zhejiang, attempts to provide some advice and measures for the brand establishment and application of household farming and the governmental functional department related.
出处
《宁波教育学院学报》
2014年第1期101-104,108,共5页
Journal of Ningbo Institute of Education
基金
2013年浙江省社会科学界联合会研究课题"浙江家庭农场品牌创建与应用研究"成果之一
课题编号:2013N074
关键词
浙江
家庭农场
品牌创建
Zhejiang
household farming
brand establishment and application
