摘要
对芜湖方特动漫主题公园的调查结果显示:游客的重游动机集中在新增项目、亲友邀请和重游优惠等方面。要提升游客重游率,首先通过降低游客的重游成本、加大广告宣传、提高品牌知名度等方式对重游市场进行挖掘和开发;其次通过项目创新、重游优惠等手段强化游客的重游动机;最后必须加强和完善园内的服务与管理。
According to the survey of Wuhu Fantawild cartoon theme park,the tourists＇revisit motivations focus on the new project,relatives and friends＇invitation,revisit discount.In order to improve tourists＇revisit rate,Wuhu Fantawild should attach great importance to the followings：firstly,excavating revisiting market by ways of cutting tourists＇revisit cost deeply,increasing the intensity of advertising and enhancing the brand awareness.Secondly, strengthening the revisiting motivation by ways of new project and revisiting discount.Lastly,strengthening the park＇s service and management.
出处
《湖南工业大学学报（社会科学版）》
2014年第1期49-52,共4页
Journal of Hunan University of Technology(Social Science Edition)
基金
安徽省高等学校优秀青年人才基金(编号:2012SQRW067)
关键词
重游率
动漫主题公园
游客满意度
revisit rate
cartoon theme park
tourist satisfaction
