摘要
依据《中国旅游统计年鉴》（1997~2011年）数据,应用亲景度和竞争态模型,利用Excel统计软件,对1996~2010年内蒙古入境旅游外国客源市场进行了分析,发现其外国客源市场亲景度差异很大,市场格局单一,客源集中度高;造成市场竞争态差异的原因除与亲景度差异高度相关外,还与地缘、区位、资源禀赋和政策关系密切。在此基础上对拓展外国客源市场提出了对策建议,以期为内蒙古入境旅游的持续发展提供参考依据。
According to the data from Chinese Tourism Statistics Yearbook from 1997 to 2011,and using preference scale,competition state model,and Excel statistics software,the foreign tourist market of Inner Mongolia＇s inbound tourism from 1996 to 2010 was discussed.It was found that the preference scale＇s difference was very big and it showed a single market structure and more high tourism source concentration;Causes for the difference of the market competition state were concerned not only with preference scale＇s difference,but also with the geographical conditions,location,endowment of resources and policies.Based on these,countermeasures and suggestions about the foreign tourist market were proposed in hope of providing reference for the sustainable development of inbound tourism in Inner Mongolia.
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2014年第1期204-208,共5页
Journal of Arid Land Resources and Environment
基金
国家自然科学基金项目(41271158)
陕西师范大学研究生培养创新基金(2013CXS014)资助
关键词
入境旅游
客源市场
亲景度
竞争态
内蒙古
inbound tourism
tourist market
preference scale
competition state
Inner Mongolia
