摘要
针对社会化媒体时代舆论场管理和调控面临的新挑战,从"两个舆论场"的概念出发,通过对官方和民间舆论场复杂互动中的四个彼此相关联话题的探讨,认为民间舆论场行使的主要是集合传播权而非个体传播权;官方舆论场应遵循谦抑性原则;塔西佗效应适用于舆论场上的各类角色群体;舆论场管理对于"噪音"有一定的容忍度。因此,对于舆论场的管理应从刚性向柔性转变,刚柔并济是当下舆论场管理的重要指针。
This paper, starting from the concept of two public opinion fields, discusses four topics on the official and public opinion fields so as to meet the new challenges of management and regulation that the public opinion fields are encountering in the social media era. This paper believes the right of communication in the opinion fields usually shows in a collective way rather than individual one; The official opinion field should follow the principle of self-restraint; Tacitus trap is suitable for all kinds of roles in the opinion fields; The management of public opinion fields has certain threshold with tolerance to noise. Thus, the main purpose of this paper is to argue that the regulation style on the public opinion fields should shift from being rigid to being flexible, and making the combination of them as an important guideline.
出处
《西北师大学报（社会科学版）》
CSSCI
北大核心
2014年第2期31-36,共6页
Journal of Northwest Normal University(Social Sciences)
基金
教育部新世纪优秀人才支持计划项目(NCET-11-0858)
国家社会科学基金西部项目"外资进入中国市场现状与影响研究"(09XXW003)
关键词
社会化媒体
两个舆论场
传播权
谦抑性原则
social media
two opinion fields
right of communication
principle of self-restraint
