摘要
世界名城是伴随经济全球化而提出的,对扬州发展具有重要的战略意义。通过分析扬州文化旅游产业的现状,指出扬州塑造世界名城形象的重要性,并进一步探讨扬州世界名城形象塑造与文化旅游产业发展之间的关系。最后,基于扬州世界名城形象塑造,对扬州文化旅游产业提出了3点发展策略:借旅游文化形象塑造推动传统文化旅游模式转型,借经济发展形象塑造刺激文化旅游业的产业带动,借生态宜居形象塑造创新营销手段。
The concept of world city was put forward along with the economic globalization, which is of great strategic significance to the development of Yangzhou. Through the analysis of the present situation of cultural tourism industry in Yangzhou, this article points out the importance of image shaping of famous city in Yang- zhou. Meanwhile, it further probes into the relationship between the image building of world famous city and the development of cultural tourism industry in Yangzhou. Finally, based on the image shaping of world fa- mous city, it comes up with three developing strategies for cultural tourism industry in Yangzhou.
出处
《扬州职业大学学报》
2013年第4期1-4,共4页
Journal of Yangzhou Polytechnic College
基金
2013年扬州市科协软科学研究一般项目(201318)
关键词
文化旅游
世界名城
城市形象塑造
扬州
产业
cuhural tourism
world city
city image-shaping
Yangzhou
industry
