摘要
游客忠诚研究日益成为景区管理的焦点。基于时间洞察力的视角,构建游客动机、感知价值、满意度及情境因素对游客忠诚的影响机制模型,数据研究表明:求奇及熟悉动机、感知价值、游客满意及时间仓促等因素对游客忠诚各个维度存在不同程度的影响;随时间推移,游客因其人口学特征和行为特征的不同有不同的忠诚表现。今后景区管理者在游客忠诚培育时应注重细分游客客源市场,着力完善景区游客的情感形象,首先构建游客的态度忠诚。
The research of tourist loyalty is becoming the focus of the scenic management. From the time perspective, this paper proposes the tourists loyalty interaction mechanisms mode covering tourists motivation, perceived value, tourists satisfaction and situational factors such as time moderates. The empirical results show that： the influence on all dimensions of tourist loyalty differs to some grade while the novelty and familiar motivation, perceived value, satisfaction and time limits is different; the tourists loyalty performances differ as their demographic characteristics and behavioral characteristics are different over time. In the future, while cultivating the scenic tourists loyalty, the managers of the scenic should pay more attention on the market segmentation, through improving the scenic emotional image vigorously, constructing the tourist attitudinal loyalty firstly.
出处
《中南林业科技大学学报（社会科学版）》
2014年第1期44-47,共4页
Journal of Central South University of Forestry & Technology（Social Sciences）
关键词
时间洞察力
忠诚
游客
森林公园
time perspective
loyalty
tourists
forest park
