摘要
随着大数据时代的来临,大数据发展催化了大量的相关产业,也带来了商业模式创新的机遇。大数据问题迅速从技术层面上升到国家战略的最高层面。商务管理在大数据背景下面临诸多的时代挑战,分析企业在应用与研究方面所面临的问题,研究大数据环境下所带来的商业机会的新变化与新思路,思考并探索如何让我国在商业模式创新中迅速适应大数据环境,并有效利用新的机遇与挑战等问题刻不容缓,文章探讨了大数据驱动的商业模式的创新,并对大数据的发展做出展望。
As the big data era , the development of big data catalyzed a large number of related industries , also brought the business model innovation opportunities .Big data problems rising rapidly from the technical level to the highest level of national strategy .This paper from the business management in big data is facing under the background of the times of the analysis of the challenges , enterprises are facing in the application and research problems , new changes and new research brings big data environment for business opportunities , thinking and exploring how to let China quickly adapt to big data environment in the business model innova -tion, and the effective use of new opportunities and challenges .At last, the paper makes a prospect for the de-velopment of big data .
出处
《哈尔滨师范大学社会科学学报》
2014年第1期55-59,共5页
Journal of Social Science of Harbin Normal University
关键词
大数据
商业模式
创新研究
big data
business model
innovation research
