摘要
从人性化设计的概念入手,分析探讨了商业展示设计中人性化的必然性,进而提出了商业展示人性化设计的研究要素与内涵。在此基础上,结合新技术的应用,总结出展示空间动态化、商品陈列情感化、设计风格个性化、功能表现人文化、购物过程体验化、绿色观念普适化6个方面的人性化趋势。
Starting from the concept of humanized design, it analyzed the inevitability of humanized commercial exhibition design. And then it put forward the essentials and connotation of humanized commercial exhibition design. On this foundation, combined with the application of new technology, it studies on the following six humanized trend, including dynamic of exhibition space, emotional of product display, personalization of design style, humanistic of function performance, experience of shopping process, generalization of green concept.
关键词
商业展示设计
人性化
趋势
Commercial Exhibition Design, Humanization, Trend
