摘要
Along with the continuous development of the society, there are increasingly more marketing tools, but the role of posters in advertisement should be never ignored in any marketing methods. Regardless of all marketing methods changes, the role of posters has been contained in all sorts of marketing ideas, an also posters play a very important role in marketing ideas. Along with the progress of the times, the forms and contents of posters are in constant changes. In this paper, the application of traditional culture elements to poster design is mainly discussed.
