摘要
旅游者消费过程可以区分为旅游前、旅游中和旅游后三大阶段,旅游者三大阶段的消费特征既反映了旅游接待地市场需求特点,又是旅游地进行开发建设、旅游地营销的重要依据.以江苏国内旅游者为例,分析了国内旅游者在旅游前、旅游中和旅游后三大阶段中的旅游动机、信息获取途径、旅游产品、出游方式、旅游项目偏好及购物偏好等方面的行为出游频次分异特征.
There are three stages of tourists consumption： pre-travel, travel and post-travel. The consumption characteristics of these three stages not only reflect the markets demand, but also provide basis for the development, construction and marketing of the tourist destinations. Taking Jiangsu domestic tourists as an example, an analysis on differentiation characteristics was made about tourists＇ motivation during the three stages, access to information, tourism products, tourism preferences and shopping preferences.
出处
《信阳师范学院学报（自然科学版）》
CAS
北大核心
2014年第2期208-212,共5页
Journal of Xinyang Normal University(Natural Science Edition)
基金
国家自然科学基金项目(41271036)
江苏省高校哲学社会科学基金项目(2013SJD790012)
江苏省旅游局重大课题(江苏省国内旅游客源市场营销行动计划)
关键词
国内旅游者
消费行为
出游频次
分异特征
江苏
domestic tourists
consumption behavior
travel frequency
differentiation characteristics
Jiangsu
