摘要
本文通过运用文献资料法、逻辑分析法和案例分析法对我国体育大众传媒的异化现象及其原因进行剖析,针对存在的问题提出相应的对策,旨在引起体育界人士更广泛、更深入的关注,以便能更好地利用体育大众传媒这把双刃剑,使其能为我国现代体育的健康、可持续发展起到更好的推动作用。
This paper tries to analyze the phenomena and causes of the dissimilation of our sport mess media by u -sing literature review , logical analysis and case analysis .There are some relevant measures which are put forward according to the present problems .The aim is to attract more extensive attention in sport circle , so that they can make better use of the rapier-the sport mass media to promote further development of our modern sport , healthy and sustainable .
出处
《体育科技文献通报》
2014年第5期1-2,8,共3页
Bulletin of Sport Science & Technology
基金
国家社会科学基金项目(项目编号:09CTY009)
关键词
体育
大众传媒
异化
sport
mass media
dissimilation
