7David J. Reibstein, Phillis A. Traver. Factors affecting coupon re- demption rates[J]. Journal of Marketing, 1982, 46(4) : 102-113.
8SongZan ChiouWei, J. Jeffrey Inman. Do Shoppers Like Electronic Coupons A Panel Data Analysis[J]. Journal of Retailing, 2008, 84 (3) : 297-307.
9Chang Tai Hsieh, Satoshi Shimizutani, Masahiro Hori. Did Japan g shopping coupon program increase spending[J]. Journal of Public Economies, 2010, 94(7-8) : 523-529.
