摘要
在实地勘察、收集资料的基础上,从定性和定量两个方面对陕西宜君县旅游资源进行了较为全面的评价。宜君县的生态环境、自然风光、历史、民俗、文化艺术等旅游资源具有特色,在旅游资源评价的基础上,梳理出宜君旅游发展的功能分区和形象定位,并提出相关旅游形象推广的建议,力求促进宜君旅游业发展。
After field investigation and collection of data, this paper makes a comprehensive evaluation on tourism resource of Yi Jun county in Shaanxi Province by the way of qualitative and quantitative ： ecological environment, natural scenery, history and folk-custom, culture and arts in this county have their own characteristics. On the ba- sis of the evaluation of tourism resources, this paper teases out the function division and image positioning in this county and put forward suggestion on tourism image promotion so as to promote the development of tourism in Yi Jun.
出处
《唐都学刊》
2014年第3期107-110,共4页
Tangdu Journal
基金
国家社科基金项目(11XGL019)
西安科技计划项目[HJ1110(3)]
关键词
宜君县
旅游资源分类
旅游资源评价
形象定位
Yi Jun County
tourism resources classification
tourism resources, evaluation
image positioning
