摘要
旅游市场竞争态模型是反映区域旅游发展态势和旅游竞争格局的重要工具。在相关文献回顾的基础上,选择市场竞争态模型和亲景度模型相结合的方法研究旅游市场竞争态。研究发现,十五和十一五时期湖南省入境旅游客源地市场和目的地市场经历了以增长率略有加快、集中度显著下降、市场结构明显调整为特征的演变过程,并从旅游目的地间的空间作用、客源地与目的地空间相互作用、旅游危机等三个方面揭示演变过程特征的成因机制,根据演化过程特征和成因机制,从旅游市场营销、旅游文化内涵、旅游交通建设、旅游服务管理、旅游合作、旅游危机管理、旅游发展方式等7方面提出湖南入境旅游竞争力的政策建议。
Competitive state mode of tourism market is an important tool for reflecting tourism development state and tourism competitive pattern. Based on the review of related literature, the research selects the method of combining market competitive state model and tourist preference model to study tourism market competitive state. The research finds out that both tourist generating market and tourist destination market undergone an evolutionary process which was characterized by slight growth rate, significant concentration decline, deep market structure adjustment, during the lOth and llth five-year-plan period, then illustrates competitive state formation mechanism from three respects of the interaction between tourist origin and tourist destination, the interaction between tourist destinations, tourism crisis. On the basis of evolutional characteristics and formation mechanism, the thesis puts forward policy suggestion which includes tourist marketing, culture connotation, transport construction, service and management, tourism cooperation, tourism crisis management, tourism development pattern transition to upgrade inbound tourism competitiveness of Hunan province.
出处
《中南林业科技大学学报（社会科学版）》
2014年第2期8-14,共7页
Journal of Central South University of Forestry & Technology（Social Sciences）
基金
国家社会科学基金项目:"农民工社区融合与城市公共文化服务体系"(编号:12BSH041)
湖南省社科基金项目:"世界自然遗产地旅游发展与遗产保护双赢研究--基于湖南省武陵源和崀山的实证分析"(编号:11YBA131)
湖南省社科基金项目:"武陵山片区区域旅游竞合机制与绩效评价研究"(编号:13YBA130)
教育部社科学基金项目:"突发事件对泛珠三角入境旅游客源市场的影响研究"(编号:13YJA630029)
湖南省教育厅资助项目:"旅游经营效率评价及其影响因素研究--以湖南省14个地州市为例"(编号:13B022)
关键词
湖南省
入境旅游市场
市场竞争态模型和亲景度模型
竞争态势演化
成因机制
Hunan province
inbound tourism market
market competitive state model and tourist preference model
competitive state evolution
formation mechanism
