摘要
介绍了互联网思维与新媒体营销的概念。通过分析目前新媒体传播存在的问题,理清了互联网思维下新媒体营销的发展思路。提出系统化的营销思维实现新媒体营销的转向,建立可持续发展、协同联动的新媒体营销生态系统。
The concept of Internet thinking and new media marketing were introduced. The problems of new media marketing were analyzed, and the thought of development based on Intemet thinking was clarified. Systematic marketing ideas should be adopted to achieve steering of new media marketing. A new sustainable and cooperative media marketing ecosystem should be established.
出处
《互联网天地》
2014年第5期40-43,共4页
China Internet
基金
国家社会科学基金青年项目"西藏地区文化传媒体系的构建与西藏对外播研究"(No.12CXW030)
关键词
互联网思维
新媒体营销
多屏整合
生态系统
Internet thinking, new media marketing, muhi-screen integration, ecosystem
