顺德中小企业电子商务绩效的关键影响因素研究被引量：3

Empirical Research on Major Factors Affecting SMEs' E-business Performance in Shunde

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摘要构建中小企业电子商务绩效的影响因素分析框架,并以佛山市顺德区112家中小企业为样本进行实证分析。实证研究结果发现,企业电子商务战略规划能力、企业组织管理对电子商务绩效有显著的正向影响;而企业技术支持对电子商务绩效的影响则不显著。企业在实施电子商务过程中,应重视自身电子商务战略规划,同时注重自身的组织管理,以提升电子商务绩效。 This paper proposes an analytical framework for the analysis of factors affecting SMEs＇ E-business perfor- mance and carries out an empirical study based on 112 SMEs in Shunde District, Foshan City, Guangdong Province. The results show that： strategic planning and orgnization management of E-business, have distinct positive impacts on E-business performance; Technical support has distinct negative impact on E-business performance. Hence, enterpris- es must put more emphasis on E-business strategic planning and organization management in order to improve the E-business performance.

作者周蓉

机构地区顺德职业技术学院经济管理学院

出处《顺德职业技术学院学报》 2014年第3期76-80,共5页 Journal of Shunde Polytechnic

基金顺德区哲学社会科学项目(2013-BZZ4)

关键词中小企业电子商务绩效影响因素 SMEs E-business performance affecting factor

分类号 F127 [经济管理—世界经济] F713.36 [经济管理—产业经济]

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