摘要
旅游目的地形象是吸引旅游者的关键因素,研究旅游目的地形象感知具有显著意义。运用IPA分析法对崀山风景名胜区的旅游形象感知进行实证研究,通过对提炼出的22项观测变量重要性与表现性进行比较,确定崀山这一特定旅游目的地旅游资源开发的努力方向。
Image of tourist destinations is the key factor to attract tourists, so in this study of Langs-ban Scenic Area, IPA analysis about perception of image is used to determine the direction of traveldestination tourism resources development efforts. Importance and performance comparison between the22 observed variables shows the orientation toward Langshan tourist destination resources cultivation.
出处
《长沙航空职业技术学院学报》
2014年第2期82-87,共6页
Journal of Changsha Aeronautical Vocational and Technical College
关键词
IPA分析
崀山
形象感知
IPA analysis
langshan scenic area
image perception
