摘要
举办青奥会的目的在于在年轻人中普及奥运理念,实现教育、文化和体育的结合。青奥会传播的核心内容是文化。因此,除了办好青奥赛事外,还要充分发挥青奥会跨文化传播的功能。文章通过对青奥会跨文化传播效应的阐述,分析当前我国青少年的体育价值取向,并对青奥会跨文化传播对我国青少年体育价值取向的影响和重构进行思考。
The Youth Olympic Games are held for the purpose of popularizing the Olympic idea and integrating education,culture and sports.Culture is the core that YOG transmits.Therefore,apart from organizing a successful event,we need to bring the cross-cultural transmission function of YOG into full play.The article expounds the effect of the cross-cultural transmission of YOG,analyzes the sports value orientation of the Chinese adolescents and discusses the effect and reconstruction of the cross-cultural transmission of YOG on the sports value orientation of the Chinese youngsters.
出处
《体育科研》
2014年第3期81-83,共3页
Sport Science Research
基金
国家社会科学基金项目资助(11BTY041)
江苏省教育厅2013年度高校哲学社会科学基金项目(2013SJD890007)
关键词
青奥会
跨文化
青少年
体育
价值取向
the Youth Olympic Games
cross-culture
adolescent
sports
value orientation
