摘要
滨海体育旅游随着滨海旅游的发展得到了空前的认识和重视。可以品牌为研究切入点,剖析建立广西滨海体育旅游品牌的重要意义和创建品牌的基础,提出品牌培植的基本思路:整合资源,建立统一品牌体系;准确定位,长远规划;优质产品的支撑;服务的升级;人才培养和员工培训;强化宣传力度;环境的保护;旅游线路优化,通过研究旨在为广西滨海体育旅游的开发提供一定的借鉴。
Along with the fast development of costal tourism,the Guangxi＇s coastal sports tourism has received unprecedented development and attention. This paper,from the perspective of brand development,discusses the importance and foundation of cultivation of Guangxi＇s coastal sports tourism in the following aspects： integrating resource to establish unified brand system,making clear positioning and long-term plan,providing products and services with high quality,intensifying talents training,increasing publicity,advocating environmental protection and upgrading tourism lines to support relevant research in this regard.
出处
《钦州学院学报》
2014年第5期37-41,共5页
Journal of Qinzhou University
基金
钦州学院校级一般科研项目:钦北防"滨海体育旅游圈"的构建及区域资源共享联动开发研究(2012XJKY-35B)
广西教育厅科研项目:北部湾滨海体育带的构建及与区域体育赛事的互动关系研究(201204LX365)
关键词
广西
滨海体育旅游
品牌
Guangxi
coastal sports tourism
brand
