摘要
我国不少旅游企业的经营者对市场营销中的定位概念存有误解。本文在指出和澄清这一问题的同时 ,重点讨论定位工作对旅游企业经营的重要性 ,并就开展定位工作的方法和途径提出参考性建议。
A misuse of the concept of positioning has existed generally in many tourist firms in our country.While pointing out and clearing up this problem,this article stresses on the importance of positioning in marketing in travel and tourism and makes some suggestions on the establishment of positioning strategy.
出处
《旅游学刊》
CSSCI
北大核心
2001年第2期57-59,共3页
Tourism Tribune
