摘要
阐述了国内证券行业实施客户关系管理的必要性 。
This papar discusses the signification to implement the customer relationship management system for Internet stock exchange in security services institutions in china, and introduces both the framework of internet stock exchange and the architecture of the customer relationship management system.
出处
《现代图书情报技术》
CSSCI
北大核心
2001年第2期62-68,共7页
New Technology of Library and Information Service
关键词
证券
客户关系管理
分析型
CRM整合
Internet stock exchange Customer relationship management Analystic CRM Operational CRM CRM integration
