摘要
网络媒体的交互性、个性化传播从理论上、技术上来说是完全可能的 ,但实践中却并不能达到完全可行。一味强调网络媒体信息传播的交互性、个性化 。
Characteritics of lateral communication and individualized transmission of network medium are fully possible on theoretical and technological of view. However, they are not fully possible on practice. Merely emphasizing these two transmitting characteristics runs on the contrary to the social reality.
出处
《开封大学学报》
2001年第2期56-59,共4页
Journal of Kaifeng University
关键词
网络媒体
传播特征
交互性
个性化
network medium
transmitting characteristic
lateral communication
individualized transmission
