摘要
顾客价值是由于供应商以一定的方式参与到顾客的生产经营活动过程中而能够为其顾客带来的利益。企业对顾客价值的考察可以从潜在顾客价值、知觉价值、实际实现的顾客价值等层面进行。顾客价值优势是企业生存和持续发展过程中必须建立的关键优势。在谋求建立顾客价值优势的过程中 ,企业可以采取总顾客价值领先策略或特定顾客价值领先策略。
Customer value is the benefit a supplier can bring to its customer because of its participation in customer’s activities. From the perspective of companies, customer value issue could be discussed from different levels, including potential customer value, perceived value and realized customer value. Customer value advantage is the critical advantage to support company’s sustainable development. There are two possible choices in building up customer value advantage. One is total customer value leadership, the other is specific customer value leadership.
出处
《上海财经大学学报》
2001年第3期16-25,共10页
Journal of Shanghai University of Finance and Economics
关键词
顾客价值
竞争优势
顾客价值领先策略
企业
customer value
customer value advantage
customer value leadership
