摘要
主要探讨消费者对产品内涵层面上的语意认知 ,及其在品牌产品的识别中的具体应用。通过对内涵性意义在感觉、情绪和文化社会价值等不同方面的具体内容和认知差异的深入认识 ,帮助设计师运用产品语意的概念方法 ,维护品牌产品的差异化和一致性 ,从而更有效地进行产品的策略性开发。
The paper has mainly studied the applications of consumers' semantics cognition in connotation term in brand product identity.Through deep understanding of concrete content and cognition difference of connotation in aspects of feeling, emotion and cultural value, it is to help designers apply concept and methods of product semantics to maintain brand product's difference and consistency, thereby making strategical product design more effectively.
出处
《无锡轻工大学学报（社会科学版）》
2001年第4期406-408,413,共4页
Journal of Wuxi University of Light Industry(Social Science Edition)
