摘要
中国已加入世贸 ,我国企业要在新世纪的竞争中取胜 ,必须实行绿色营销。对绿色营销的含义、实施绿色营销的背景。
Since China has entered WTO,enterprises in China must conduct green marketing so as to succeed in the competition of the new century.The definition of green marketing,as well as its background,importance and measures were discussed.
出处
《湖北农学院学报》
2002年第1期73-75,共3页
Journal of Hubei Agricultural College
