摘要
21世纪网络营销已一种主要成为营销趋势 ,一个成功的企业必须选择恰当的网络营销策略 ,做到与传统营销优势互补、相互促进 ,才能立于不败之地 ,实现企业的战略目标。文章对网络营销的特点进行了探讨 ,并就企业如何选择适当的网络营销策略进行了分析。
The network marketing has become a mainstream in the business world in the 21st century.In order to obtain its strategic goals, the enterprise must choose its appropriate network marketing strategies so as to supplement its traditional marketing ways and promote each other.The paper discusses some features of the network marketing and analyses how to choose proper strategies of the network marketing.
出处
《合肥工业大学学报（社会科学版）》
2002年第1期56-59,共4页
Journal of Hefei University of Technology(Social Sciences)
