摘要
目的了解重庆市居民体育健康服务产品消费意愿及影响其需求的因素。方法采用多阶段分层随机抽样方法抽取重庆市9个区县的990名15～69岁常住人口进行问卷调查。使用X^2检验和Logistic回归模型,分析居民体育健康服务产品消费意愿及其影响因素。结果 68. 2%的调查对象具有消费体育健康服务产品意愿。89. 7%的消费者每月可接受的体育健康服务产品费用支出在500元以内。回归分析显示,以未婚为参照,已婚居民消费意愿高(OR=1. 639, 95%CI:1.110～2.420);以在业为参照,离退休(OR=0.199, 95%CI:0.094～0.418)和在校学生(OR=0.337, 95%CI:0.147～0.771)消费意愿较低;以月均收入3000元以下者为参照,月均收入为3000～5000元(OR=2.756,95%CI:1.422～5.341)、5000～7000元(OR=2.440,95%CI:0.416～4. 572)消费意愿高;以没有患有慢病为参照,患慢病者消费意愿高(OR=1. 773, 95%CI:1.128～2. 787);以最近1年患病3次及以上者为参照,患病0次的消费意愿低(OR=1.886,95%CI:1.234～2. 880)。结论重庆市居民体育健康服务产品消费意愿较高,体育健康服务市场发展潜力较大。
Objective To understand consuming willingness of physical health services and the influencing factors among residents in Chongqing City. Methods A multi-stage stratified random sampling method was used to survey 990 objects who were 15 to 69 years residents population of Chongqing. chi-square test and logistic regression was used to analyze consumption willingness of residents for physical health services and its influencing factors. Results 68.2% of the respondents had the willingness to consume sports health services..89.7% of the consumer' s monthly expenses for sports health services were within 500 yuan. Logistic regression analysis showed that marriage status, employment status, monthly income, chronic disease, and the illness frequency in the last year were the main factors affecting the willingness of sports health service products (P < 0. 05 ). Compared with the unmarried, the level of willingness of married to consume was higher ( OR = 1. 639, 95% CI: 1. 110 -2. 420). For retired and students, compared with the employment the level of willingness of retired (0R=0.199, 95% CI: 0.094 -0.418) and students (OR =0.337, 95% CI: 0.147 -0.771) was lower. Compared to average monthly income of 3000 yuan and below, the level of willingness to consume of 3000 - 5000 yuan (0R=2.756, 95%CI: 1.422-5.341) and 5000-7000 yuan (0R=2.440, 95%CI: 0.416-4.572) was higher. Taking the absence of chronic disease as a reference, people with chronic diseases had a high willingness to consume ( OR = 1. 773, 95% CI: 1. 128 -2. 787). For those who had been ill 3 times in the last year, the willingness of illness 0 time to consume was lower ( OR = 1. 886, 95% CI: 1. 234 - 2. 880 ). Conclusion Residents' willingness to consume sports health service products is high, and the development potential of sports health service market is great.
作者
王政
WANG Zheng(Yuzhong District Teacher Training lr~titute, Chongqing 400015, China)
出处
《中国健康教育》
北大核心
2018年第10期902-904,907,共4页
Chinese Journal of Health Education
基金
重庆市教育教学改革研究重点课题(2016cqjwgz2008)
关键词
体育健康服务
消费意愿
影响因素
Physical health service
Consumption intention
Influencing factors
