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社会空间视角下“淘宝村”的生计模式转型研究 被引量:16

A Study on the Transformation of Livelihood Mode of Taobao Village from the Perspective of Social Space
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摘要 通过对江苏省徐州市东风村的田野调查发现,随着农村电子商务的发展,村落社会空间迅速变迁与重构并极具特色,具体体现在以下四个方面:生活空间的变革,形成前店后厂式的新型居住空间;商业空间的出现与发展;生产空间的扩大,专业工业园区的建立与完善;"网络+实体"的产销模式造就多元的产业空间。究其原因,生计模式的转型是促成乡村社会空间变迁的主要因素。在互联网经济的影响下,新的生计模式呈现出自发性、多元性与科技性的特点。社会空间的变迁与生计模式的转型不是单一的互为因果关系,而是互为关联。一方面,生计模式的转型促进了村落空间的变迁,另一方面,社会空间的变迁也为了适应生计模式的转型而不断做出调整。从现阶段的发展结果来看,村落社会空间为淘宝村实现生计模式的转型提供了可能,同时生计模式的转型促使村落社会空间走向多元发展。 Through field investigation in Dongfeng Village of Xuzhou City,Jiangsu Province,it is found that with the development of rural electronic commerce,the social space of villages has changed and re- constructed rapidly,having its own characteristics,which are embodied in the following four aspects:the change of living space,forming a new type of residential space with store in the front and factory in the back;the emergence and development of commercial space;the expansion of production space,with the establishment and improvement of professiorial industrial parks;the "network +entity"production and marketing model to create a diversified industrial space.The transformation of livelihood mode is the main factor that leads to the change of rural social space.Under the influence of Internet economy,the new livelihood mode shows the characteristics of spontaneity and pluralism,being scientific and techno- logical.The change of social space and the transformation of livelihood mode are not a single causal rela- tionship;they are related to each other.On the one hand,the transition of livelihood mode promotes the change of village space;on the other hand,the change of social space is constantly adjusted to adapt to the transformation of livelihood model.From the current development results,the village social space has provided the possibility for Taobao Village to realize the transformation of livelihood mode;at the same time,the transformation of livelihood mode has promoted the diversification of village social space.
作者 周大鸣 向璐 ZHOU Daming;XIANG Lu(College of Sociology and Anthropology,Sun Yat-sen University ,Guangzhou510275,China)
出处 《吉首大学学报(社会科学版)》 CSSCI 北大核心 2018年第5期22-28,共7页 Journal of Jishou University(Social Sciences)
基金 教育部人文社会科学重大项目(18JJD85002)
关键词 淘宝村 社会空间 生计模式 东风村 Taobao Village social space livelihood mode Dongfeng Village
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