摘要
创新是传媒体系变革的重要关键词,本研究将当下以深度融合、整体转型为目标的创新实践看作传媒在融合环境下面向不同制度逻辑、兼顾多重目标的组织行为。面对来自不同渠道的权威、资金和文化,传媒组织发展出更为复杂、精细的创新策略以回应不同的制度逻辑。通过梳理中国传媒场域多元制度逻辑的演化历史和当下主流传媒体系的重塑进程,本研究分析了传媒创新的现状和机制。
Innovation is an.important key word for the reform of the media system.This study regards the current innovation practice aiming at deep integration and overall transformation as media's organizational behavior under the integration environment,when facing different institutional logics and taking multiple objectives into account.Faced with authority,capital and culture from different channels,media organizations have developed more complex and sophisticated innovation strategies and layouts in response to different institutional logics.By combing the evolutionary history of the multiple institutional logics of Chinese media field and the reshaping process of the current mainstream media system,this study analyzes the status quo and mechanism of media innovation from the perspective of institutional pluralism.
出处
《新闻大学》
CSSCI
北大核心
2018年第5期7-13,145,146,共9页
Journalism Research
基金
中国博士后科学基金面上二等资助(2015M581511)
上海市哲学社会科学规划课题(2014EXW002)
关键词
制度逻辑
制度多元性
创新
体系变革
institutional logic
institutional pluralism
innovation
reform of the system
