摘要
随着"大华语"概念的提出和研究的推进,我们发现"大华语"传播是汉语国际传播中的独特领域,其传播对象、历史和动因等都有鲜明的特点。本文在剖析汉语国际传播构成的基础上,分析"大华语"传播在汉语国际传播中的作用,比较汉语国际传播过程中不同传播圈传播主体的优劣势,指出应当重视"大华语"传播的重要作用,并提出了调整当前的汉语国际传播策略的新构想。
With the introduction of the Greater Chinese and the relevant studies,the communication of the Greater Chinese,with its distinctive communication object,history and motivation,is more and more recognized as a unique field in the international communication of Chinese language. This article analyzes the elements in the international communication of Chinese language,discusses the important role of the Greater Chinese,compares the advantages and disadvantages of different communication subjects,and gives suggestions for adjustment of the current strategy of the international communication of Chinese language.
出处
《语言文字应用》
CSSCI
北大核心
2019年第1期20-26,共7页
Applied Linguistics
基金
"语言资源高精尖创新中心"经费资助
关键词
大华语
汉语国际传播
传播策略
the Greater Chinese
international communication of Chinese language
communication strategy
