摘要
销售渠道是市场营销的重要环节之一,销售渠道的不稳定性对企业的经营效率、竞争力和经营安全产生不良影响。因此,对销售渠道的重新整合已成为企业关注的焦点。本文从控制、网络、运作和建设４个方面论述了我国汽车销售渠道的变化趋势。
Sales channel is one of important links in marketing. Unstability in sales channels will be detrimental to operation efficiency, competibility and operation safety of an enterprise. So, remodifying the sales channels has become an emphasis that enterprise focused on, change trend of automotive sales channels in our state is described in control, network, operation and construction in the paper.
出处
《汽车工业研究》
2002年第5期26-27,共2页
Auto Industry Research
