摘要
本文提出客户利润贡献率、客户投资回收期和客户潜在价值三个评价指标 ,分别对客户过去、现在和未来的价值进行静态与动态以及定性和定量的综合评价 。
This paper brings forward three evaluation indexes, such as the customer profit contribution rate, the customer pay back period, and the customer potential value. They evaluate the customer value from the past, present and future by qualitative and quantificational method, and the static and development method. On the base of three indexes, we present the evaluation of a customer total value.
出处
《河北省科学院学报》
CAS
2002年第1期47-51,共5页
Journal of The Hebei Academy of Sciences
