摘要
网络营销改变传统市场营销的运作模式 ,将市场营销竞争从一个物理的空间转化到一个虚拟的空间。其影响与作用表现在 :一是网络营销使分销渠道、购物手段、支付方式虚拟化 ,必然改变人们传统的交易方式 ;二是网络营销产生注意力经济 ,使企业与消费者建立新型的合作伙伴关系 ;三是网络营销展现新的竞争格局 。
Internet marketing changes the operating method of traditional marketing and transforms the marketing competition from a physical space to a fictitious space. Its effects and functions are as follows:Firstly,internet marketing is inevitable to change the traditional transaction method as it fictionalizes retail channel, shopping method and means of payment; Secondly, internet marketing produces attention economy and brings new partnership between enterprises and consumers;Thirdly, internet marketing presents a new competition pattern and causes significant changes to economic structure and enterprise structure.
出处
《长沙电力学院学报（社会科学版）》
2002年第1期54-56,共3页
Journal of Changsha University of Electric Power(Social Science)
关键词
网络营销
交易方式
经济结构
internet marketing
transaction method
economic structure
