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社交网络下基督教组织的关系管理探析——以新浪微博认证用户为例

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摘要 本文从公共关系建立与维护的视角探究宗教组织在微博上的表现。论文采用公共关系维护六维度策略为理论框架,对新浪微博认证的29个基督教组织微博及其一个月内发布的总计2939条微博进行了考察,构建了宗教组织微博关系维护的具体指标。数据分析显示除个别指标外,总体上,调查样本的关系维护水平和程度较低。此外,本文亦对宗教组织关系维护的指标与微博的影响力之间的关系分别进行了探究,结果显示在一些指标上呈现出一定的相关度。
作者 黄冬
出处 《新闻界》 CSSCI 北大核心 2014年第13期2-7,共6页 Journalism and Mass Communication
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