摘要
现代标志设计绝大多数是单纯学习西方式的设计思路,这种标志设计缺乏自身的文化内涵,容易出现千篇一律的情况。因此,在现代标志设计教学中应加入传统图形艺术的内容,引导学生设计出既具有民族个性,又具现代感和国际性的标志,实现标志设计的创新,提高学生的设计能力。
Most modern logo design is to learn the way of western design ideas. This kind of logo design doesn＇t have its own cultural connotation,and it is easy to follow the same pattern. Therefore,it is necessary to bring the content of traditional graphic art into the modern logo design teaching. This method can guide students to design logos which not only may contain national characteristics,but also have the international and modern senses. It can realize the innovation of the logo design and improve students＇ design abilities.
出处
《常州信息职业技术学院学报》
2014年第3期62-64,共3页
Journal of Changzhou College of Information Technology
关键词
现代标志设计
教学
传统图形艺术
modern logo design
teaching
traditional graphic art
