摘要
随着移动互联网的快速发展,运营商的核心战略转向以智能管道为基础的流量经营。本文在对Hadoop平台和流量经营分析系统进行分析的基础上,提出了一种基于Hadoop平台的流量经营分析系统实现方案,以期有助于提升运营商的流量内容研究能力和智能营销支持能力,避免"量收剪刀差"的不断拉大。
With the rapid development of mobile internet, operators are now shifting their key strategies to the data traffic business via “intelligent channels”. Based on the Hadoop platform study, this paper introduces a implementation of the data traffi c monetization system based on Hadoop. This paper sets out to provide insights to enhance the operators’ research ability of data traffi c contents as well as their caliber to support“intelligent marketing”, which helps avoid widening gap between “quantity and revenue”.
出处
《电信工程技术与标准化》
2014年第7期37-40,共4页
Telecom Engineering Technics and Standardization
关键词
运营商
流量经营
HADOOP
系统建设
operators data traffi c monetization Hadoop system construction
