摘要
基于丰富的户外运动资源条件、优美的自然环境和客观社会需求,四姑娘山发展户外运动旅游具有优越的自然条件和不断快速成长的市场优势,既能产生可观的综合效益,又有助于对传统观光型旅游的转型。通过对四姑娘山发展户外运动旅游的优势、劣势、机会与威胁四个方面的客观分析,提出了四姑娘山的户外运动旅游发展应坚持编制专门规划、设计主题产品、出台专门法规、加强活动管理,以及完善配套设施、提高可进入性、加强区域合作、开展市场推广等对策。
Based on abundant outdoor sports resources, beautiful environment and market demand, the development of outdoor sports tourism in 4 - girl Mountain boasted superiority in natural resources and rapid market growth, which could favor to produce a sizeable comprehensive profit, and reached a transition from traditional sightseeing tourism. Through an objective analysis on the strength, weakness, opportunity and threaten, this paper produced such approaches for the development of outdoor sports tourism in 4- girl Mountain as drawing out a professional development planning, de- signing of themed products, issuing relevant regulations and rules, strengthening the management, and enhancing the relevant facilities and service, improving accessibility, strengthening the regional cooperation, and organizing effective marketing for branding strategy.
出处
《资源开发与市场》
CAS
CSSCI
2014年第8期1022-1024,共3页
Resource Development & Market
