摘要
首先以问卷的方式调查了国际旅游者对于西湖文化景观的认知和评价,然后在此基础上分析了西湖的国际旅游形象。研究发现,西湖风景区的自然景观为其赢得了较高的美誉度,但其背后深厚的文化价值仍然有待于进一步传播;西湖旅游信息传播渠道的整合利用和"国际化"程度较为滞后。最后从传播学的视角提出了如何调和中西文化差异,提升西湖国际形象的建议与构想。
Firstly, this paper investigates cognition and evaluation of international tourists on West Lake in the questionnaire form. In this basis, this paper analyzes international tourism image of West Lake. Researches find that natural landscape of West Lake Scenic Spot wins a great reputation for West Lake. However, profound cultural value still remains further communication. Integrated utilization of tourism information communication channels of West Lake and ＂internationalization＂ degree lag behind. Finally, this paper proposes how to compromise differences between Chins and western cultures and suggestions on improving international image of West Lake from the perspective of communication.
出处
《浙江理工大学学报（社会科学版）》
2014年第4期294-299,共6页
Journal of Zhejiang Sci-Tech University：Social Sciences
关键词
西湖国际形象
文化价值
认知
传播策略
international image of West Lake
culture value
cognition
communication strategy
