摘要
任何产品要获得成功,其供应链战略和竞争战略一定要相匹配。这意味着竞争战略所要满足的顾客至上理念和供应链战略旨在建立的供应链能力之间的一致性。文章以小米手机为例,分析产品类型,制定出符合小米手机营销的供应链战略和竞争战略。
If a sort of product achieves success, the supply chain strategy and competitive strategy will match each other. In another word, the philosophy ＂customer first＂ given by competitive strategy should be in line with supply chain capability established by supply chain strategy. Take the Xiao Mi as an example, product type will be analyzed to develop the supply strategy and competitive strategy for the marketing of Xiao Mi.
出处
《物流科技》
2014年第8期86-88,共3页
Logistics Sci-Tech
关键词
产品类型
供应链
战略
product type
supply chain
strategy
