摘要
通过分析迪奥品牌在3个不同阶段结构风格系统的特点,解读风格符号系统是如何被继承和创新的。分析结果表明:品牌风格系统包含核心风格符号子系统和非核心风格符号子系统。一个品牌的核心风格符号系统是品牌个性的核心识别系统,不能轻易改变,但非核心风格符号系统的变化性和创造性给品牌带来魅力和活力。
Through the analyses of the stnJeture style features of I）inr Brand in three different stages, the style symbol system is explained for its inheritance and creativity. The analyses show that brand style system includes core style symbolic subsystem and non-core style symbolic subsystem. The core style symbolic system of a brand features core identification system of the brand and cannot be easily changed, however, the non-core style symbolic system is what gives a brand charm and vitality through its variability and creativity.
出处
《上海纺织科技》
北大核心
2014年第8期62-64,共3页
Shanghai Textile Science & Technology
关键词
风格符号系统
结构
继承
创新
style symbol system
structure
inheritance
innovation
