2Rampell A.Why Online2Offline Commerce Is A Trillion Dollar Opportunity[EB/OL]. (2010-8-7) .http : //techcrunch. com/2010/08/07/why-online2o ffline-eommerce-is-a-trillion- dollar-opportunity/.
3Chiang W K, Chhajed D, Hess J D. Direct marketing, indirect profits : A strategic analysis of dual-channel supply-chain design[J]. Management Science, 2003, 49 ( 1 ) : 1-20.
4Tsay A A, Agrawal N. Channel Conflict and Coordination in the E-Commerce Age[J]. Production and Operations Management, 2004, 13 (1) : 93-110.
5Arya A, Mittendorf B, Sappington D M. The bright side of supplier encroachment[J]. Marketing Science, 2007, 26 (5) : 651-659.
6Cattani K, Gilland W, Heese H S, et al. Boiling frogs : Pricing strategies for a manufacturer adding a direct channel that competes with the traditional channel[J]. Production and Operations Management, 2006, 15 ( 1 ) : 40.
7Cai G G, Zhang Z G, Zhang M. Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes[J]. International Journal of Production Economics, 2009, 117 (1) : 80-96.
8Dumrongsiri A, Fan M, Jain A, et al. A supply chain model with direct and retail channels[J]. European Journal of Operational Research, 2008, 187 (3) . 691-718.
9Yan R L, Pei Z. Retail services and finn profit in a dual-channel market[J]. Journal of Retailing and Consumer Services, 2009, (16) : 306-314.
10Bemstein F, Song J S, Zheng X. Free riding in a multi-channel supply chain[J]. Naval Research Logistics, 2009, 56 (8) : 745- 765.