摘要
随着对俄冰雪旅游市场良好的发展态势,黑龙江省进行对俄冰雪旅游形象的塑造将成为冰雪旅游竞争的关键点。在对黑龙江省对俄冰雪旅游形象现状分析的基础上,借鉴企业形象识别系统战略理论,进行了对俄冰雪旅游形象定位与主题口号、视觉形象、行为形象和传播策略等形象构成要素方面的设计。对塑造和推广黑龙江省对俄冰雪旅游形象具有重要的现实意义。
With the good development of Russian ice and snow tourism market,shaping ice and snow tourist destination image from Heilongjiang province to Russia will be the key point of ice and snow tourism competition. On the basis of analyzing the status of ice and snow tourism image from Heilongjiang province to Russia,borrow the strategic theories of enterprise image recognition system, having the position of ice and snow tourism image and the design of the slogan,image,behavior image and communication strategies. It has important practical significance for building and promoting ice and snow tourism image from Heilongjiang province to Russia.
出处
《冰雪运动》
2014年第2期79-82,共4页
China Winter Sports
基金
绥化学院青年基金(人文社会科学)项目(RQ1302014)
黑龙江省哲学社会科学项目(12E044)
关键词
黑龙江省
俄罗斯
冰雪旅游形象
构成要素
设计
Heilongjiang province
Russia
ice and snow tourists destination image
constitute elements
design
