摘要
以"2013全球出版业50强"中的25家跨国出版企业为例,分析其海外分支机构区位布局特征及区位选择影响因素。跨国出版企业海外分支机构遍布世界各个地区,但地区分布和国家分布并不平衡,且在城市分布上表现出明显的集聚特征。影响跨国出版企业海外分支机构区位选择的因素,从区域市场和东道国角度看,主要有市场容量、产业集聚、教育水平与创新能力、地缘关系等因素;从跨国出版企业自身角度看,主要有企业规模及其国际化程度、企业国际化战略、企业区位选择阶段等因素。
Taking the twenty-five transnational publishing enterprises of the top fifty global publishers in 2013 as the examples, this paper analyzes the features of locations of their overseas branches and the factors which influences the locational choices. The overseas branches of the transnational publishing enterprises are spreading around the world, but their distribution in areas and countries is out of balance and shows the feature of agglomeration in cities. From the point of regional market and host countries, the factors which influence the Iocational choices including market capacity, industrial agglomeration, talents of publishing, geographical relations and polices. From the point oftransnational publishing enterprises themselves, the factors are composed of the scale of enterprise, the degree of internationalization, the internationalization strategy and the location selection stage of enterprise.
出处
《出版科学》
CSSCI
北大核心
2014年第5期61-65,共5页
Publishing Journal
基金
国家社会科学基金项目"我国出版产业海外投资布局研究"(12BTQ059)的阶段性研究成果之一
关键词
出版企业
跨国出版企业
海外分支机构
区位布局
Publishing enterprise Transnational publishing enterprise Overseas branch Location
