摘要
借助著名的拉斯韦尔5W传播模型,对我国高校图书馆数字阅读推广进行分析,指出其存在五大问题:推广合格主体缺失(主体)、推广服务对象模糊(客体)、推广内容繁杂(内容)、推广活动形式单一(媒介)、评价指标体系缺乏(效果),最后提出了五大对策:提升数字阅读推广主体、关注数字阅读推广对象、强化数字阅读推广内容、优化数字阅读推广媒介以及实施数字阅读推广评价。
By famous Lasswell 5W propagation model, the article analyzed university library＇s digital reading promotion in our country, pointed out its five problems： lack of qualified subject （subject）, promotion service object fuzzy （object）, the promotion materials multifarious （content）, promotion activity form simple （medium）, lack of evaluation index system （effect）, and finally put forward five countermeasures： improving the digital reading promotion subject, focused on digital reading promotion object, strengthening digital reading promotion content, optimizing digital reading promotion media as wen as the implementation of digital reading promotion evaluation.
出处
《现代情报》
CSSCI
2014年第9期115-119,共5页
Journal of Modern Information
